Last week, I wrote about a study that evaluates the most important issues for wealthy people, and a new study released recently, sponsored by Fidelity, also takes a look at the attitudes of the super-rich.
Two families receive a Christmas coupon book in the mail. One of the households earns a six digit income, while the other has a $30 k annual salary and large amounts of delinquent credit card debt. Who is most likely to use the coupons?
Surprise: The wealthy family.
According to psychologist Chris Berger, wealthy people tend to budget, to save, and perhaps most surprisingly, to use coupons more then the middle and lower classes. But not because they’re being frugal—because it’s a habit. The same habit that likely accumulated the wealth in the first place.
This lesson in money management is no less relevant around the holidays.